I am all but speechless. Adobe announced some time ago that Creative Cloud had arrived. This effectively means that you can no longer buy a piece of software but now we have to rent it forever and if we were rash enough to stop renting, our products / images could no longer be opened. The costs Adobe came up with we're getting on for £50 per month. Last month the penny began to drop that their customer base was voting with feet and giving a traditional doubled fingered sign of displeasure. This however is not the really clueless bit....The response was to launch a repriced offering under the guise of the Photography Programme to avoid having to admit the degree by which their initial estimations had been wrong. The revised offering as a loyalty reward to existing customers was $9.99 per month. If we swallow the perpetual rental, at least a manageable sum. Last night I tried to sign up but quickly discovered that Adobe were not offering this purchase opportunity to those who had taken advantage of their reduced prices for teachers and students. Let us remember that this pricing was not to reward us for all the valuable work we do for their children. This price structure was so that we might influence our students to use Adobe. There are many thousands of potential users of the new service who would be prepared to pay $9.99 per month but who could not and did not buy at the first quoted price.We have no choice but to walk away from Adobe. Over £100 per year, every year, no breaks, for as long as we live and make photographs. Adobe does not have the sense to take our money and add us to the list. They seem prepared to stick to a mistake rather than have the sound economic sense to take our money.I accept there is a huge personal impetus for me in this but cannot understand how Adobe can possibly feel that it makes more sense to turn us away that to take our monthly subscriptions. Their additional costs are NIL so it is all profit. Where is the flaw in this logic Adobe?
Workshop impact
They say the proof of the pudding is in the eating and I suppose the saying holds true. I enjoyed my time with Colin Homes enormously and would recomend it without hesitation. However in good management speak, what has been the impact and what did I learn?
Some aspects were reassuring in terms of my existing practice and my general camera craft stood up reasonably well. I've not long been using the Lee Big Stopper so some aspects of handling that were brushed up. The first part that Colin addressed with us was exposure. This came as a bit of a surprise as I'm reasonably adept at getting well exposed images with a good range of tones. However whether it is due to growing up with colour transparency film or not I have always feared over exposure. Colin pushed us to get our histogram as far to the right as possible I've seen this expressed as ETTR (Exposure to the right). I've never worked that way in the past but seeing files produced have converted. He also taught me to make use of RAW files. I've never been that bothered but working in RAW was a revelation. The final part of the technique slot was given to using Photoshop CS5. I've never gone beyond Elements before but now it has converted me completely.
Lessons learned.
I took the plunge a couple of weeks ago and signed up for a Coastal Landscape photography course. There is an enormous industry out there of people offering to take your photography to a new level and in many cases with not that much to demonstrate that their photography is at any special level. I've always viewed such offerings with a degree of skepticism. Out of the blue, when visiting the delightful seaside town of North Berwick, I was literally stopped dead in my tracks while passing the local a
rt shop. In the window was a huge framed print of the image to the left. I just stood and stared. It was a Sunday and the shop was shut so i did what anyone would do, photographed it on the iPhone and took a note of his name to investigate further. The photographer is Colin Homes and when I discovered that he was running courses, I was hooked. Here was someone taking images I'd kill to have taken and ready and willing to show me how. The booking was made and I duely spent a fantastic day with him a couple of weeks ago.
The day began with an overview of his workflow, a little on photoshop and an insight into creating the best possible file from which to work. After that we headed off, just two of us on the course that day, to the coast not half an hour's walk from the town. The next four hours or so were spent taking photographs with exactly the right balance of guidance from Colin. Never pushy, never intrusive, just there when required. The input for me was balance between a little technique and a greater part of compositional suggestion. We're all different, but for me it was spot on.
We returned in time to base to have a look at our output and for each of us one file recived the Colin treatment using Photoshop CS5. Colin took us through the inital RAW import and manipulation then a whistlestop tour of using layer masks, particularly the use of multiple gradient masks. This gave each one of us a final file demonstrating all the taught elements.
This process illustrated a number of important points in the teaching and learning process. The teacher must for me have credibility, they must be able to pass on their knowledge ina way that enables me to learn and finally I need to enjoy the process. I had a superb day, thoroughly enjoyed myself and learned loads into the bargain. Almost more importantly, I have continued to learn from the day and my own process has changed forever. Can't wish for more than that