I am all but speechless. Adobe announced some time ago that Creative Cloud had arrived. This effectively means that you can no longer buy a piece of software but now we have to rent it forever and if we were rash enough to stop renting, our products / images could no longer be opened. The costs Adobe came up with we're getting on for £50 per month. Last month the penny began to drop that their customer base was voting with feet and giving a traditional doubled fingered sign of displeasure. This however is not the really clueless bit....The response was to launch a repriced offering under the guise of the Photography Programme to avoid having to admit the degree by which their initial estimations had been wrong. The revised offering as a loyalty reward to existing customers was $9.99 per month. If we swallow the perpetual rental, at least a manageable sum. Last night I tried to sign up but quickly discovered that Adobe were not offering this purchase opportunity to those who had taken advantage of their reduced prices for teachers and students. Let us remember that this pricing was not to reward us for all the valuable work we do for their children. This price structure was so that we might influence our students to use Adobe. There are many thousands of potential users of the new service who would be prepared to pay $9.99 per month but who could not and did not buy at the first quoted price.We have no choice but to walk away from Adobe. Over £100 per year, every year, no breaks, for as long as we live and make photographs. Adobe does not have the sense to take our money and add us to the list. They seem prepared to stick to a mistake rather than have the sound economic sense to take our money.I accept there is a huge personal impetus for me in this but cannot understand how Adobe can possibly feel that it makes more sense to turn us away that to take our monthly subscriptions. Their additional costs are NIL so it is all profit. Where is the flaw in this logic Adobe?